From Assessment to Agreement: Collective SME and Northwood Make It Official

In September 2024, we announced our initial collaboration with Northwood Office for a preliminary exploration of what was possible at TD Amp at Ballantyne, Charlotte's 5,000-capacity outdoor amphitheater and one of the Southeast's most compelling mixed-use destinations. We saw the potential. We dug in. We did the work.

Now we're making it official.

Collective SME has been formally engaged as a sponsorship and brand partnership representative for TD Amp at Ballantyne. What began as an assessment of commercial opportunities—marquee signage, digital media, VIP experiences, and brand integrations across the broader Ballantyne campus has evolved into a full partnership with a clear mandate: bring the right brands to one of Charlotte's most exciting properties.

That's exactly what we intend to do.

The Amp sits at the heart of a thriving mixed-use community anchored by some of the most recognizable companies in financial services, healthcare, technology, and beyond. The audience is there. The energy is there. The opportunity for brands to show up in a meaningful, premium way is very much there.

For Collective SME, this is what a real partnership looks like: one built on time, trust, and a shared belief in what the property can become. We didn't come in with a pre-packaged pitch. We came in with curiosity, spent time understanding the assets, and earned the right to represent them.

The next chapter starts now. If your brand is looking for a premium home in the Charlotte market, we'd love to talk.