Collectively, our team is built on decades-long track record of developing strategic commercial engines for properties and events across various sectors. Through our diverse background in commercial strategy and sales, we’re able to support our clients with a range of expertise and services that impact the bottom line.
Our bespoke approach supports our deep relationships with brands in categories that are difficult to penetrate. We succeed because we know what stories they want to tell and we position our global network to deliver premier results for our clients’ commercial efforts.
Commercial Strategy
Our comprehensive commercial consulting services encompass a dynamic spectrum, covering key revenue generators across sponsorship, media, hospitality, and events to deliver robust results to our clients.
At the intersection of sponsorship, media, and events, we propel brands toward hard-to-achieve success, unlocking their potential in today's dynamic market landscape.
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• Market Analysis
• Go-To-Market Strategy
• Competitive Intelligence & Brand Positioning
• Customer Segmentation
• Pricing Strategy
• Revenue Diversification
Sponsorship & Media
We craft innovative sponsorship and media strategies that forge powerful connections between brands and partners. Amplifying brand visibility and engagement while driving revenue is the overarching goal.
Our extensive array of consulting and sales execution services encompasses a wide spectrum, ranging from securing elite sports & entertainment sponsorships, premier event partnerships, media and content platforms.
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• Sponsorship & Media Asset Valuation
• Sponsorship Package Creation
• Prospect Identification
• Proposal Development, Negotiation, and Contracting
• Activation Planning
•ROI Measurement
• Account Management
• Renewals and Deal Expansion
Hospitality & Event Ticketing
Elite event ticket sales, fulfillment, and servicing is a highly curated value proposition and sale when done correctly. Right pricing VIP events, ensuring the sales process presents itself as exclusive and bespoke vs mass market, signaling the event’s status discreetly yet abundantly - all these elements separate top tier events from all the rest. They are reputation defining and enhancing - the very recipe many brands strive for when hosting their best clients.
COLLECTIVE’s principals have a decades-long track record of ensuring that event ticket sales are priced to maximize value while maintaining access for the event’s target market, and then servicing that client base in a manner that ensures repeat year-on-year purchasing.
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• VIP Hospitality Sales
• Corporate Event Sales
• Lux fulfillment and Client Servicing