Non-traditional private event venues have become significantly more nimble, with "unconventional" event spaces such as stadium clubs and luxury properties booking business that traditionally would be seen in hotels and convention centers. Attendee response to these new offerings has been very positive, and the commercial impact on these properties can be quite significant.

A highly sophisticated private and corporate event platform enables venue operators to build a scalable model that consistently grows revenues and  profit margins across the venue portfolio on a year-round basis. Our approach: provide additional operations and outsourced third party resources, while overlaying key event sales bandwidth, has proven to be highly successful. We have worked with elite venues on a worldwide basis to generate non-sport and ticketed event revenue through minimizing dark days and leveraging the venue’s uniqueness in its marketplace.

Private Meetings & Events: Production & Operations

One of the biggest challenges to venue events businesses is the lack of event specific resources and bandwidth internally, and the reliance on a portfolio of external vendors with a wide range of execution quality and price competitiveness. Our partnership approach alleviates these pain points by providing our partnered venues with a streamlined approach to staffing, operations, and equipment provider resources necessary to scale its events business, while monetizing otherwise overlooked outsourced resources for events.

  • • Onsite Personnel: Operations & Production

    • Event Planning & Management

    • Event Design & Previsualization

    • Audio Visual System Design & Equipment Rentals

    • CAD & 3D Renderings

    • Elevated Event Design & Decor

    • Event Staffing: Technical Labor•

    • Set and Strike

Corporate Event Sales

As seasoned professionals in corporate strategy, commercial platform growth, and profit margin optimization, we recognize that this is an often under-resourced revenue opportunity for venues. COLLECTIVE has a focused program that works with our venue partners to augment event sales efforts to deliver a higher volume of bookings at the venue. By leveraging our extensive experience, deep sector expertise, and networks we’re able to assist our partners in creating booking opportunities at a local, regional, and global level.

We introduce a regional hub and spoke model to funnel events to our partner venues, while also drawing from our global sales team’s extensive network of brands and event planners to establish these venues as attractive spaces to host events.

  • • Venue Marketing: Interactive Tours

    • Private Event Booking Management

    • Regional & Local Hospitality Partnerships

    • Incentive Group Sales

    • Global Event Sales Coordination

    • Destination Management Solutions

Major Global Events

Our team, from leadership to our incredible operators, have executed some of the largest events in the sports & entertainment industry, including NBA All-Star Weekend, Formula 1 Grand Prix races, football World Cup, to major concert acts, and more. We work with our partnered venues to create operational efficiencies while generating often overlooked revenue streams.

  • • RFP & Vendor Coordination

    • Event Programming

    • Market-wide Hospitality Programs

    • Game Augmentation: Event Presentation, Sponsorship Activations, Fan Engagements

    • VIP Hospitality