COLLECTIVE Partner named to MSN Top 10 List

We are proud of our partner, Fred Huther, who has been named to the MSN Top 10 Entertainment Leaders to Watch Out for in 2024. It's great to get recognition as we continue to make giant strides in the growth of our burgeoning company.

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“Meet Fred Huther, entrepreneur and sales expert who has thrived across industries, most recently making his mark in sports and entertainment. As co-founder of COLLECTIVE Sports Media and Events, he’s reshaping the sports, entertainment, events, and media industries as we know it. Alongside his three partners with C-suite expertise across complementary sectors, together they combine their collective vision to pioneer the future of engagements across these intersecting fields. 

Leveraging over two decades of experience, Fred built his career across varied industries. Starting in healthcare sales and marketing, he soon founded his own medical sales software company. After a successful exit, he pivoted into brand marketing and event production, joining a burgeoning California events agency, broadening their hospitality and entertainment sales, before spearheading a massive rebrand and driving unmatched growth across sports and entertainment for an international events company.

Now with COLLECTIVE, he’s focusing his energy on building the agency into an industry juggernaut globally. Though ambitious in business, Fred's dreams revolve around family — seeing his family's growth and happiness. His venturesome career is a testament to tenacity, seizing opportunities, and learning from stumbles en route to victory.”

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