COLLECTIVE Announces New Relationship with Hard Rock Hotel New York
New York, NY – June 28th, 2024 – COLLECTIVE SME, a premier event management company founded by C-Level executives from the Sports & Entertainment and Event industries, is thrilled to announce that it is working with Hard Rock Hotel New York to bring event opportunities to the property.
Located in the vibrant heart of Midtown Manhattan, Hard Rock Hotel New York graces the iconic skyline on 48th street featuring 446 exquisitely designed guest rooms and specialty suites, including the standout two-floor Rockstar Suite complete with a private 1,600 sq. ft. terrace and floor-to-ceiling windows that showcase the city’s vibrant energy. Paying homage to the mecca of recording studios and music stores that once lined the block, the must-visit entertainment destination features a legendary memorabilia collection honoring musicians from and inspired by New York City. The show stopping event spaces, The Venue on Music Row and NYY Events play host to A-list concerts, interviews, private events and more. Guests and locals are able to enjoy RT60 Rooftop Bar and Lounge offering expansive views from the 34th floor, crushable cocktails and reimagined classic bites. This relationship aligns perfectly with COLLECTIVE SME’s mission to create unforgettable experiences by leveraging their extensive industry expertise and passion for innovation.
Mark Pannes, Managing Partner – Business Affairs at COLLECTIVE SME and former C- level Executive of various professional sports teams expressed his enthusiasm for the collaboration: "We are delighted to work with Hard Rock Hotel New York. Their iconic venues provide the perfect backdrop for exceptional events. Together, we will drive more event opportunities and continue to elevate event experiences.
The relationship will focus on bringing event opportunities to Hard Rock Hotel New York and its show-stopping event spaces:
The Venue on Music Row: The Venue is on Music Row an extraordinary bi-level entertainment event space with capacity for up to 600 guests. This versatile space is most alive when hosting some of the city’s most sought-after cultural moments and A-list performances, as well as fashion shows, after-parties, and gala dinners.
NYY Events: Celebrate a new era for NYY Events as Midtown Manhattan’s premier private event space. At over 1,800 sq. ft. with capacity for up to 150 people, NYY Events is an excellent option for social gatherings, dinner parties, cocktail receptions, corporate events, and more.
Rock Star Suite: The open floor plan is bathed in natural light from the double-height floor-to-ceiling windows offering 180-degree views of Midtown Manhattan. From chic cocktail parties to product launches and exclusive VIP events, the suite’s unique ambiance creates an unforgettable experience for guests. Beyond the living space lies one of the largest outdoor terraces in Midtown at over 1,600 sq. ft.
Audacy Live Discover a unique meeting space that doubles as a dynamic setting for social gatherings and celebrations with a capacity of up to 20-40 guests for receptions and banquets. Our fully equipped music recording studio offers a versatile environment for your next event with soundproof walls and state-of-the-art technology including a large LED screen.
RT60 Rooftop Bar & Lounge : Take music to new heights from the 34th floor of RT60 Rooftop Bar & Lounge. The show-stopping bar & lounge in the heart of Midtown Manhattan features two outdoor terraces that offer north and south facing city views.
Fred Huther, Managing Partner, Events and Experiences at COLLECTIVE SME, added, "Our work with Hard Rock Hotel New York represents a mix of creativity, expertise, and exceptional venues. This relationship provides both COLLECTIVE SME and Hard Rock Hotel New York,a unique opportunity to continue bringing great private events to life.”
Josh Dlabal, Director of Sales at Hard Rock Hotel New York expressed his excitement to work with COLLECTIVE SME, “We are thrilled to embark on this journey with COLLECTIVE SME, and are thrilled to amplify our event offerings and tap into the dynamic expertise of their talented events team.”
For more information or to inquire about hosting an event at Hard Rock Hotel New York, please contact:
Fred Huther:
Managing Partner, Events and Experiences
COLLECTIVE SME
fred@collectivesme.com
About COLLECTIVE SME
COLLECTIVE SME is an innovative event management company founded by former C-Level executives from the Sports & Entertainment and event industries. With a focus on creating unforgettable experiences, COLLECTIVE SME leverages its extensive industry expertise and passion for innovation to deliver exceptional events that engage and inspire.