COLLECTIVE SME Introduces New International Event Company to the Southern California Market

Los Angeles Wire

See original Article Here.

By: Nic Abelian

COLLECTIVE SME, a burgeoning force in the event production industry, is making a strong entry into the Southern California market with a blend of unparalleled talent and deep industry expertise. The agency, founded by former C-suite executives from the sports and entertainment sectors, is rapidly establishing itself as a leader in delivering world-class events across corporate, sports, and entertainment domains.

Emerging from the vibrant sports and entertainment scene, COLLECTIVE SME has strategically united premier agencies from diverse fields, including events, brand management, marketing, and partnership sponsorship. The result is a house of brands led by managing partners with vast experience and a shared vision of creating extraordinary events with peerless client experiences, elite commercial results, and flawless execution.

The Los Angeles market, known for its dynamic entertainment industry and high-profile events, provides the ideal backdrop for COLLECTIVE SME’s expansion. The agency’s new LA office will support its operations across Southern California and the Central Coast. This expansion will be highlighted by an upcoming high-profile event in the Hollywood Hills this October, produced in collaboration with the organization Right To Play. This event will be hosted by Olympian honoree Allyson Felix, further emphasizing COLLECTIVE SME’s commitment to excellence and its deep connections within the sports and entertainment industries.

“Our agency was born out of the sports and entertainment industry, with all four partners having held executive roles in various teams and organizations,” said Fred Huther, Founder & Managing Partner of COLLECTIVE SME. “We’ve brought together a unique blend of expertise from the sports, media, and event spheres to solve an age-old issue—how to deliver extraordinary events that offer peerless client experiences, achieve elite commercial results, and ensure flawless execution.”

COLLECTIVE SME’s approach sets it apart from competitors by leveraging the collective experience and talent of its managing partners. Each partner brings a wealth of knowledge from their respective industries, creating a robust foundation for the company’s operations. This collective expertise enables COLLECTIVE SME to offer a comprehensive suite of services, from event production and brand management to strategic marketing and sponsorship partnerships.

The agency’s entry into the Los Angeles market is marked by the opening of its new office, solidifying its commitment to the region. Additionally, COLLECTIVE SME is expanding its international reach, with one of its partners relocating to Dublin to oversee European operations. This strategic move positions the agency to serve clients on a global scale while maintaining a strong focus on supporting Southern California and the Central Coast.

As COLLECTIVE SME continues to grow, it remains dedicated to its core mission of delivering extraordinary events that exceed client expectations. The agency’s ability to adapt to the evolving needs of the industry, coupled with its strong talent base, ensures that it will remain at the forefront of event production in Southern California, the Central Coast, and beyond.

For more information on COLLECTIVE SME and its services, please visit their website at www.collectivesme.com or follow them on LinkedIn at COLLECTIVE Sports, Media, and Events.

With a year-long non-compete clause now behind them, the partners at COLLECTIVE SME are eager to make their mark in the industry once again, bringing their extensive experience and fresh perspectives to new markets. The October event in the Hollywood Hills serves as a significant milestone in their journey, symbolizing the agency’s renewed vigor and commitment to excellence.

As COLLECTIVE SME continues to expand its footprint, it is poised to become a leading name in the event production industry, not just in Los Angeles, but globally. The agency’s strategic growth, coupled with its strong leadership and innovative approach, makes it a formidable player in the competitive world of event production.