COLLECTIVE Enters Partnership with Northwood Ballantyne
COLLECTIVE is thrilled to announce our latest partnership with Northwood, focusing on its 5,000-capacity venue, The Amp Ballantyne, in Charlotte, NC. This collaboration will see us work closely on identifying and maximizing the incredible assets of The Amp, complemented by the surrounding Ballantyne mixed-use campus.
Our preliminary assessment reveals tremendous opportunities for commercial partnerships, branding integrations, and experiential activations that will bring new energy and value to this dynamic space. From marquee signage to digital media and VIP experiences, we're eager to explore and enhance every aspect of Ballantyne's offerings.
Stay tuned as we dive deeper into this exciting project and begin rolling out strategic plans to elevate The Amp and Ballantyne to new heights!