Maxim and COLLECTIVE Partner to Deliver Experiential and Media Sponsorships Across Maxim’s Iconic Events

October 5th, 2023

Maxim, an iconic men’s lifestyle brand, and COLLECTIVE Global Sales, a division of the sports, media, and events agency, today announced a partnership focused on delivering first-class brand experiences to Maxim’s growing events business, with COLLECTIVE managing sponsorships and brand activations.

COLLECTIVE is working with Maxim’s Vice President of Events, Gerald Pacheco, to provide sponsorship support to Maxim’s national experiential and events portfolio. “This partnership will expand Maxim’s bandwidth to attract and execute sponsorships and brand activations across our expansive event portfolio nationally,” said Pacheco. “COLLECTIVE brings sponsorship expertise that will help us accelerate our growing events business as well as deliver new brand experiences to our VIP attendees.”

Since 2001, Maxim’s celebrity-filled events are always the hottest ticket in town. Whether it’s the Super Bowl, Formula 1, Art Basel or Swim Week, Maxim’s parties feature top DJ’s and performers, celebrity appearances, experiential productions, and immersive brand experience.

“COLLECTIVE is excited about the opportunity to work with Maxim to elevate guest experiences through high profile brand partnerships,” said Michael Kirschner, COLLECTIVE Managing Partner. “Maxim’s VIP audience combined with its media reach, presents a tremendous opportunity for brands to immerse themselves with authentic and impactful engagements.”

COLLECTIVE will work with Maxim to support its existing portfolio of national events, as well as assist with the creation of new experiences bringing together brands with captive audiences.

For more information and sponsorship enquiries, interested parties can visit www.collectivesme.com/contactus or email michael@collectivesme.co